Target topics people are searching for
The Ahrefs blog gets over 427,000 monthly organic visitors.
No doubt, search engine optimization (SEO) can work. For as long as you rank high on Google, you’ll be able to generate consistent organic traffic to your site.
To do this, you need to write about topics people are searching for. Here’s how to find them:
- Enter one or a few relevant keywords into Ahrefs’ Keywords Explorer
- Go to the Matching terms report
- Switch the tab to Questions
Fill “missing” content gaps
Most of them will be different ways of looking for the same thing, but some will be important subtopics you need to cover in your content.
If you can cover these “content gaps”—subtopics you’re currently missing—you can potentially rank higher for your target keyword and get more search traffic.
Here’s how to find these “content gaps”:
- Enter your domain into Ahrefs’ Site Explorer
- Go to the Content Gap tool
- In the top section, enter a few competing pages
- In the bottom section, enter the URL of the page you want to fill content gaps for
- Hit Show keywords
Write guest posts
Guest blogging is where you write for other blogs. In return, the owner/editor will allow you to link back to your site.
The benefits include:
- More referral traffic.
- More backlinks (which correlate with rankings).
- Increased brand awareness.
How do you find relevant guest blogging opportunities? Here’s how:
- Enter a relevant keyword into Ahrefs’ Content Explorer (set it to In title)
- Filter for One page per domain, Exclude homepages, and Exclude subdomains
- Filter for Explicit results
- Add a Language filter for the language you write in
- Add a Domain Rating filter for 30–70 to weed out low-authority sites (and remove “ultra high authority” sites that you probably won’t be able to pitch to… for now)
- Add a Website traffic filter for 5000+ to weed out websites with little or no traffic
- Add a Published filter for the Last 90 days to weed out websites that haven’t published content recently
Look through the results to find relevant sites you can potentially guest blog for.
Don’t worry if they don’t have a “write for us” page or are not advertising for guest posts. Most sites are willing to accept guest posts, even if they’re not explicit about it. After all, free content is free content—especially if it’s good.
Refresh “outdated” content
A major SEO mistake is thinking that SEO is a set-it-and-forget-it task. Even if you’re ranking high for your target keyword, that status is not permanent. Competitors may try and “steal” your spot, or Google may lower your rankings when your content becomes outdated.
So you need to keep your content up to date to maintain your rankings.
The easiest way to find out which content you should refresh is to install our free WordPress SEO plugin and run an audit. The audit will tell you which articles you should be updating.
To find out exactly what aspects you need to refresh, look at the search results to see what the top-ranking posts have that you don’t. Often, ranking drops occur because certain parts of your content are outdated. For example:
- Links (broken, etc)
- Year in the title
Depending on the target keyword, sometimes refreshing the outdated sections will suffice. In other cases, you may find that you need to do a full rewrite of the article. (Don’t worry, we do this often too!)